For brands

• A context of trust, credibility, and recognition;
• Qualifed audience;
• Strategic reach;
• Premium visibility;
• Guaranteed attention;
• Long waiting times and high retention rates;
• Flexibility and adaptability;
• Heavy foot traffic;
• Exclusivity in the feld in which it operates;
• Opportunity for geographic and demographic audience partitioning;
• Reduced investment and low CPM.

For hospital units and their patients/visitors

• Contribution to the universal goal of humanizing hospitals;
• Reducing the perception of waiting time;
• Reducing stress and anxiety levels;
• Information and entertainment;
• Education and awareness;
• A more pleasant and welcoming environment.